Marketing and CX should be powerful growth engines, not cost centers. Yet too often, they fall short—misaligned with business objectives, disconnected from leasing efforts, or failing to deliver measurable impact. That’s where I come in.

I’m Laurel Zacher (LZ), a Fractional CMO/CXO. With 30+ years in multifamily, I don’t just understand the challenges—you could say I’ve seen them all. Onsite operations, vendor-side sales and marketing, and executive leadership at NMHC Top 50 firms have given me a 360-degree perspective on what works, what doesn’t, and what actually moves the needle. I’ve led marketing strategies for portfolios totaling over $16 billion in assets, ensuring every dollar spent on marketing and CX translates into NOI growth, stronger lease conversions, and resident retention.

I Don’t Just Advise—I Execute.

When you bring me in, you get more than strategy; you get leadership, execution, and immediate impact. I work alongside owners, operators, and proptech firms to:

• Align marketing with business goals to drive revenue and NOI

• Optimize lead generation and leasing strategies for better conversion rates

• Refine brand positioning and messaging to stand out in competitive markets

• Streamline marketing operations, vendors, and budgets for maximum efficiency

• Guide PropTech firms into multifamily with targeted go-to-market strategies

• Improve CX across the entire renter journey to increase renewals and reputation

Whether you need short-term expertise to fix what’s broken or long-term leadership to scale your business, I step in quickly, identify opportunities, and deliver results.

Let’s solve your biggest marketing and CX challenges—together.